Tuesday, January 5, 2016

Organic Food Market In India

Organic is the way!

Consumer Behaviour, Organic Food Market in India

An organic product contains no chemicals, fertilizers or pesticides.


More and more people are turning to organic food as they want to lead a chemical free life. The changes that are seen in the consumer behaviour of organic products including fruits, vegetables, grocery, cosmetics, baby products, and many other are;

However, organic products market are facing following challenges in India:

  • Price sensitivity of majority of people in India
  • Lack of consistent supply in categories like dairy, poultry, fruits and vegetables
  • Low brand presence in categories like rice and pulses account for only one third of overall market
  • Training to farmer for land conservation to organic and intoxication
  • High storage cost


The key players in the organic products market are



These organic products are to be tested for inputs being free of pesticides and chemicals. Certifying Authorities are:

  • Ecocert Groupe (at least 95% organic content)
  • FISSI
  • Agricultural and Food Products Export Development Authority


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