Services Marketing

Session 1: Foundations for Services Marketing
Session 2: Evolution and Growth of Services
Session 3 : Classification and Characteristics of Services
Session 4 : Consumer Behaviour in Services Context
Session 5 : Service Product
Session 6 : Distribution in Services
Session 7 : Pricing in Services
Session 7A: Revenue Management in Services
Session 8 : Service Promotions
Session 9: Service Process
Session 10: Physical Evidence
Session 11: People in Services
Session 12 : Service Quality