Principles of Marketing

Session 1: Introduction to Marketing
Session 2 : Core Concepts
Session 3 : Scope of Marketing
Session 4 : Marketing Orientations
Session 5 : Customer Value
Session 6 :  Marketing Environment
Session 7 : Introduction to Consumer Behaviour
Session 8 : Psychological Processes
Session 9 : Consumer Buying
Session 10: Marketing Strategy - Segmentation
Session 11: Marketing Strategy - Targeting
Session 12: Marketing Strategy - Differentiation
Session 13: Marketing Strategy - Positioning
Session 14: Product Strategy
Session 15: Product Life Cycle
Session 16: A Branding Strategy
Session 16: B Brand Equity Models
Session 16: C Branding Decisions