The Matter of Belief

Swachhata (cleanliness) is a habit, it's a belief that is learnt and that's what is the motto of young and swachh India. Today, the companies and the brands with the hygiene attributes in their product portfolio are happily taking the responsibility to develop the beliefs in the minds of people. It has been a difficult exercise and required more engagement than ever.

New Trends to be Watched in Twenty Sixteen

Business Environment

2015 has seen some trends that will continue to grow this year as well. Here is the alphabetical listing of these trends that will be there to watch.

Apps: Year 2015 has been the year of Apps. You think about any product or service and there is a mobile application for it. Almost everything from grocery, appliance, apparel, utility, travel is available on apps.

Broadcast: Broadcast of non-cricketing sports have been the highlight and with the kind of sponsorship and advertisement they are getting it will only increase.

China: Like it or hate it but you can't ignore it! Downfall in the growth of Chinese economy will continue to affect the Indian business environment.

Deepika: Deepika Padukone has emerged as the most successful actress for the two consecutive years. Her brand value is highest amongst all and she will be seen associated with big brands.

Ecommerce: The success of ecommerce industry is no surprise. It took some time in country like India thanks to not so good infrastructure, but now, the ecommerce industry is a threat to many big retailers.

Facebook: The dominance of social media will continue. The effective reach to target audience is the key and that's the reason of success of facebook. 

GST: The Goods and Services Tax will be implemented this year. This Tax is expected to regularised tax system across different states. This is going to be a benchmark for logistics in India.

Organic Food Market In India

Organic is the way!

Consumer Behaviour, Organic Food Market in India

An organic product contains no chemicals, fertilizers or pesticides.

More and more people are turning to organic food as they want to lead a chemical free life. The changes that are seen in the consumer behaviour of organic products including fruits, vegetables, grocery, cosmetics, baby products, and many other are;

However, organic products market are facing following challenges in India:

• Price sensitivity of majority of people in India
• Lack of consistent supply in categories like dairy, poultry, fruits and vegetables
• Low brand presence in categories like rice and pulses account for only one third of overall market
• Training to farmer for land conservation to organic and intoxication
• High storage cost

The key players in the organic products market are

• Sresta Natural Bioproducts Pvt. Ltd.
• Fabindia Overseas Private Limited
• Godrej Nature's Basket
• Conscious Foods
• Terra Greens Organic
• organictokri.com
• Nature Land Organic Food Pvt. Ltd.

These organic products are to be tested for inputs being free of pesticides and chemicals. Certifying Authorities are:

• Ecocert Groupe (at least 95% organic content)
• FISSI
• Agricultural and Food Products Export Development Authority