Consumer buying decision is a
very complex process. We, as humans are driven by our needs. Buying decision
also starts with need generation.
Each individual has a different motivation to
realise need for a product. Hence first psychological process that goes along
is motivation. Marketers bring out product and services to cater to human
needs. At times, need also induced by marketers efforts and is highly influenced by environmental factors. 
Once the need is realised, consumer starts looking for
products and services that can satisfy them. But, here we would ourselves
selective. The marketers try their best to get their products showcased through
promotional efforts. The psychological process that goes along is perception.
As consumers, we notice many products. Some we consider and
some we completely ignore. The evaluation of alternatives, which is third step,
is influenced by our attitudes and beliefs. Marketers bring product features
and designs to create a favourable attitude.
While we make up our mind, buying or purchase, i.e. the
fourth step is an integration of so many others factors which may force us to
change all that is done so far. Here integration plays an important role. This
is the last stage for marketers to influence consumers, they put in their
efforts in excellent distribution, pricing and promotional strategy.
Finally, the post purchase behaviour, which is our learning
after using the product. Marketers offer after sales service to help us
overcome if there is any dissatisfaction.
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