The Awakener

"In hyper competitive economy with increasingly informed buyers faced with abundant choices, a company can win only by fine-tuning t...

“The marketer’s watchwords are quality, service and value” – Philip Kotler Success of Amazons, Snapdeals and Flipkarts lies heavily o...

New environment has not only provided new capabilities to the consumers, but also have contributed towards the growth of the markets. Sel...

After a short discussion on marketing mix and marketing process, we shall now discuss how different it is these days to market. Think abo...

Marketing is understood and interpreted in different ways. This is translated into the various ways companies do their business. They nee...

So far, I have been mentioning that it is products or services that are marketed. Often, I have also brought up them as brands. Actually, ...

To understand marketing, the first step is to know the core concepts of marketing. The basic idea behind explanation to these core concep...