The Awakener

Creating a combination of logo, colour, design, name and tagline is not a big task. The actual tasks starts after that. The job of making ...

Brands or branding is the most fashionable term around. It equally fashionable, as well as challenging for a marketer to design something ...

At every stage of this decision making model, there is one predominated psychological process that goes along. At need recognition stage, ...

Buying Decision Making Process Consumer buying process is highly affected by two factors: the psychology behind purchase and the mon...

Strategic Business Insights (SBI)'s VALS framework is one the best models to describe the psychographic consumer segmentation. In our ...

Swachhata (cleanliness) is a habit, it's a belief that is learnt and that's what is the motto of young and  swachh  India. Today, ...

Business Environment 2015 has seen some trends that will continue to grow this year as well. Here is the alphabetical listing of these tr...