Consumer Behaviour

Session 1 : Introduction to Consumer Behaviour
Session 2 : Market Research and Consumer Behaviour
Session 3 : Buying Motives and Consumer Decision Making
Session 3A: Buying Decision Making Process
Session 4 : Models of Consumer Behaviour
Session 5 : Motivation as a Psychological Process
Session 5A: Consumer Involvement
Session 6 : Consumer Perception
Session 7 : Consumer Attitude Formation and Change
Session 7A: Multi-Attribute Attitude Model
Session 7B: Mathematical Model of Multi-Attribute Attitude Model
Session 7C: Attitude Formation and Change
Session 8 : Consumer Learning
Session 8A: Classical Conditioning theory of Learning
Session 8B; Marketing Applications of Classical Conditioning
Session 8C: Instrumental Conditioning and Market Applications of Instrumental Conditioning
Session 8D; Cognitive Learning
Session 9 : Personality and Self-concept
Session 10 : Social Influences on Consumer Decision Making
Session 11 : Organizational Buying
Session 12 : Consumer Behaviour and Marketing Strategy